Campaign: Xerox "Set the Page Free"

Concept:
*Launch Year: 2017*

"Set the Page Free" is a campaign by Xerox, a multinational corporation known for its document management and printing solutions. Launched in 2017, this campaign embodies the idea of liberating information and creativity by providing efficient document technology and solutions. It positions Xerox as a company that empowers businesses to streamline their document processes and unleash creativity.

Key Details:

1. Document Liberation:
- The core concept of the campaign is to convey that Xerox helps businesses liberate their documents, making them more accessible and manageable.

2. Collaboration:
- "Set the Page Free" did emphasize the importance of collaboration and sharing information in a digital workplace.

3. Digital Transformation:
- The campaign reflects Xerox's commitment to helping businesses in their digital transformation journey.

4. Innovation:
- Xerox is known for its innovative document technology. The campaign did highlight the company's commitment to innovation.

5. Creativity and Productivity:
- Xerox's solutions are designed to enhance creativity and productivity. The campaign did showcase these benefits.

6. Document Management:
- "Set the Page Free" did promote Xerox's document management and workflow solutions.

7. Empowering Businesses:
- The campaign aims to convey that Xerox empowers businesses to focus on their core activities by efficiently managing their documents.

8. Global Reach:
- Xerox's solutions have a global reach. The campaign did underscore the company's presence in various regions.

In summary, "Set the Page Free" is a campaign by Xerox that positions the brand as a provider of document technology and solutions that empower businesses to streamline their document processes, encourage collaboration, and unleash creativity. Launched in 2017, the campaign reflects Xerox's commitment to innovation and its role in helping businesses navigate the digital age efficiently.